As Shilpa Samuel established her law firm to help people in New York and New Jersey with real estate legalities, she knew the area and profession demanded a high level brand identity and website.
Shilpa wanted her firm to be trusted while not backing down from the toughness of the big city. This was mixed with a desire for a simple, clean look. Ultimately, she wanted to connect with clients who were desperate for her help.
What We Did
We began with logo sketches, a color palette, and website mockups. Soon we stumbled on a big break: The sign for a section of legal documents is essentially made up from the combination of two S’s, just like Shilpa’s initials. Using the section sign, we designed a bold seal logo in a honorable hue of purple.
Fivespot built the website on the powerful WordPress framework. With a subtle grey outline of the city for a backdrop, the site introduces the Law Offices of Shilpa Samuel in a powerful but approachable way. Leading with the headline, “Trust Matters,” visitors are invited to engage with Shilpa’s legal team.
Shilpa and the team were thrilled with the outcome. We continue to provide her firm help with business cards, SEO, and WordPress website maintenance.